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One of the techniques our link building team has found to result in some high-quality and easy wins is one from Seer Interactive on Using Twitter and Backlinks to Build Links. If you are suspicious of a shortened URL, don't click it.There probably aren’t many reasons why you’d need to convert a bunch of short URLs to their original long URLs, but I can think of one reason.

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Initiate download of malicious software, such as ransomware, to your device.

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Direct people to phishing websites-sites that ask you to log in or fill in a form and then steal your password and/or personal information.It is helpful to let people know where the short URL will take them. On social media platforms, such as Twitter, you may need to use a shortened URL to stay within a character limit. Be clear about the destination when you must use short URLs.

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If you are directing people to a page that requires login, let them see the full URL and tell them login will be required.Įxample: Access your My LINC assigned training at (U-M login required). Don't use a shortened URL if people must log in.It is also a recommended best practice for accessibility, because it provides people who use screen readers with clear, complete information.Įxample: Visit Safe Computing for information about IT security and privacy at U-M. That lets people know where they will go if they click they can hover over the link with their mouse to see the full URL. In emails and on web pages, it is best to use descriptive link text with the full URL behind it. Use descriptive link text with the full URL.In general, do what you can to make it clear to people where they will go if they click or type the URL you provide.

Some people will be suspicious-and rightly so-if you use shortened URLs in email or in your online or print materials. Examples: /bsi and /infominuteīefore You Shorten a URL, Consider Alternatives These shortened URLs are used by the School of Information. Preview the full URL by adding + to the end. The College of Engineering is using shortened URLs that begin with umicheng.in/ Michigan Medicine is using shortened URLs that begin with / Departments interested in obtaining shortened U-M URLs or access to the tool for social media or print use can contact the full URL by adding + to the end. URLs that begin with myumi.ch/ are created with a URL shortener maintained by the U-M Office of the Vice President for Communications and used primarily by UMSocial and other official U-M social media accounts. These are just a few of the sites that let you enter a short URL and then see the full URL:Ī number of university units use URL shorteners for official university use. Between the ' and the 'tinyurl,' type preview. Type the shortened URL in the address bar of your web browser and add the characters described below to see a preview of the full URL:

Use the shortening service preview feature.

There are a number of ways you can reveal the full URL behind a shortened URL:

Be aware that criminals use shortened URLs to direct people to phishing sites and initiate malware downloads.

If you must use one, make clear where it goes.

Before creating or sharing a shortened URL, consider alternatives.

If you aren't sure it is safe, don't click! Most URL shorteners-including those used at U-M-include a preview feature.

Before clicking a shortened URL, check for the full URL.Shortened URLs, such as those from bit.ly and goo.gl, make it easy to type in a web address quickly but hard to tell where your web browser will actually take you.

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